How to benefit from the Australian Ski Market

Following on from our post Top 20 Highest Traffic Snowsport Websites in UK we thought we’d flip the hemisphere and check out what sites are top Down Under plus the Australian ski market is big and understanding how to rank for your search terms there is important. Not selling enough “ski jackets online” to the British market… Continue reading How to benefit from the Australian Ski Market

Top 20 Highest Traffic Snowsport Websites in UK

According to my research on Similar Web, the top 20 sites in the UK for Winter Sports based on traffic are: Site Estimated visits in August 2014 % search % social 1 whitelines.com  300,000 34% 43% 2 crystalski.co.uk  150,000 48% <1% 3 snowheads.com 120,000 70% <1% 4 igluski.com 110,000 57% 2% 5 inghams.co.uk 110,000 58% <1%… Continue reading Top 20 Highest Traffic Snowsport Websites in UK

School holiday fines a big issue for ski trade

This year the Easter school holidays start really late on the 5th April which means that many ski holiday operators are only offering one week at Easter rather than two. Paradoxically this situation where supply is shortened is not correlating with increased demand and prices for that week, presumably as parents will not be instinctively… Continue reading School holiday fines a big issue for ski trade