If you’re thinking about giving skiing a try for the first time, there are few things you should know before hitting the slopes. From what to pack to how to choose the right resort, we’ve got all bases covered in this guide. So whether you’re looking for some tips on renting equipment or just want… Continue reading First Time Skiing: What You Need to Know
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How to benefit from the Australian Ski Market
Following on from our post Top 20 Highest Traffic Snowsport Websites in UK we thought we’d flip the hemisphere and check out what sites are top Down Under plus the Australian ski market is big and understanding how to rank for your search terms there is important. Not selling enough “ski jackets online” to the British market… Continue reading How to benefit from the Australian Ski Market
Top 20 Highest Traffic Snowsport Websites in UK
According to my research on Similar Web, the top 20 sites in the UK for Winter Sports based on traffic are: Site Estimated visits in August 2014 % search % social 1 whitelines.com 300,000 34% 43% 2 crystalski.co.uk 150,000 48% <1% 3 snowheads.com 120,000 70% <1% 4 igluski.com 110,000 57% 2% 5 inghams.co.uk 110,000 58% <1%… Continue reading Top 20 Highest Traffic Snowsport Websites in UK
School holiday fines a big issue for ski trade
This year the Easter school holidays start really late on the 5th April which means that many ski holiday operators are only offering one week at Easter rather than two. Paradoxically this situation where supply is shortened is not correlating with increased demand and prices for that week, presumably as parents will not be instinctively… Continue reading School holiday fines a big issue for ski trade
Crystal Ski dominates search, social and content marketing
As someone who makes a living from understanding search engines, every year I look forward to the year in review on Google Trends which shows the most popular search terms (keywords) that people used. Let’s take a look at the top ten most popular skiing keywords in the UK in 2013: