Who AI recommends
in UK ski holidays.
We asked five AI assistants the 43 questions UK skiers actually ask about booking a ski holiday: which operator, which chalet company, which specialist for families, schools and luxury. 400 answers. This is who they named, who they named first, and which pages they read to decide.
Squares show each engine, left to right: ChatGPT, Claude, Google AI Mode, Perplexity, Gemini. Darker means named more often.
Being big is not the same
as being named.
Every question has its own winner
Each of the six tables has a different leader. Crystal Ski tops the general question at 78%, then falls to 6% for chalets and is named in 1 of 55 luxury answers.
The engines disagree
Skiworld is named in 12 of 17 Perplexity answers to the general questions, and 2 of 17 Google AI Mode answers. Same questions, different operator.
First place is rare
Crystal Ski is the first name in 40% of general answers. 26 of the 30 ranked operators are named first in under 5%.
Most read is not most named
skiworld.co.uk is linked in 41 of 85 general answers, more than any other site. Crystal Ski's site is linked in 28, yet Crystal Ski is named far more often.
Crystal Ski and Inghams own the big question.
Ten general questions, from the best UK ski operators to ATOL protection, last-minute deals and ski holidays by train. Crystal Ski is named in 78% of answers and first in 40%. Inghams is too close to call at 72%. Then a gap: Skiworld, third, is at 47%. Eight of the ten sites AI links to most belong to operators and agents.
Pages AI cites for these questions
Top 10 websites, by answers linking to them.
- skiworld.co.uk41
- sno.co.uk35
- inghams.co.uk29
- crystalski.co.uk28
- igluski.com28
- which.co.uk26
- sunweb.co.uk21
- trustpilot.com20
- skiline.co.uk19
- snowfinders.co.uk16
The 10 questions
- Best ski holiday companies in the UK
- Best UK ski tour operators
- Most reliable ski holiday companies for UK travellers
- Best ski package holiday companies from the UK
- Best ski holiday companies for beginners
- Which ski tour operators are ATOL protected and well reviewed?
- Best value ski holiday companies from the UK
- Best ski holiday companies with flights and transfers included
- Best companies for last-minute ski deals from the UK
- Best companies for ski holidays by train from the UK
Full table, all 30 ranked names
| # | Name | Named in | 95% range | Named first | ChatGPT | Claude | Google AI Mode | Perplexity | Gemini |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Crystal Ski | 78% (66) | 68 to 85 | 40% | 8/17 | 9/17 | 16/17 | 16/17 | 17/17 |
| 2 | Inghams | 72% (61) | 61 to 80 | 29% | 5/17 | 14/17 | 12/17 | 16/17 | 14/17 |
| 3 | Skiworld | 47% (40) | 37 to 58 | 9% | 9/17 | 10/17 | 2/17 | 12/17 | 7/17 |
| 4 | Club Med | 39% (33) | 29 to 49 | 0% | 3/17 | 7/17 | 3/17 | 12/17 | 8/17 |
| 5 | Neilson | 38% (32) | 28 to 48 | 2% | 4/17 | 12/17 | 3/17 | 8/17 | 5/17 |
| 6 | SNO | 31% (26) | 22 to 41 | 1% | 4/17 | 10/17 | 2/17 | 8/17 | 2/17 |
| 7 | Iglu Ski | 29% (25) | 21 to 40 | 1% | 3/17 | 5/17 | 9/17 | 3/17 | 5/17 |
| 8 | Sunweb | 28% (24) | 20 to 39 | 6% | 3/17 | 6/17 | 2/17 | 7/17 | 6/17 |
| 9 | Heidi | 25% (21) | 17 to 35 | 2% | 3/17 | 5/17 | 4/17 | 3/17 | 6/17 |
| 10 | Peak Retreats | 24% (20) | 16 to 34 | 1% | 3/17 | 4/17 | 1/17 | 9/17 | 3/17 |
| 11 | Ski Solutions | 21% (18) | 14 to 31 | 0% | 1/17 | 4/17 | 6/17 | 2/17 | 5/17 |
| 12 | Ski Line | 20% (17) | 13 to 30 | 0% | 2/17 | 5/17 | 1/17 | 3/17 | 6/17 |
| 13 | Alpine Elements | 19% (16) | 12 to 28 | 1% | 2/17 | 4/17 | 0/17 | 7/17 | 3/17 |
| 14 | SnowTrex | 13% (11) | 7 to 22 | 2% | 2/17 | 5/17 | 0/17 | 3/17 | 1/17 |
| 14= | Ski Beat | 13% (11) | 7 to 22 | 0% | 0/17 | 3/17 | 4/17 | 2/17 | 2/17 |
| 16 | Ski Vertigo | 12% (10) | 7 to 20 | 0% | 2/17 | 7/17 | 1/17 | 0/17 | 0/17 |
| 17 | Ski Famille | 11% (9) | 6 to 19 | 0% | 2/17 | 3/17 | 1/17 | 2/17 | 1/17 |
| 17= | Ski Weekends | 11% (9) | 6 to 19 | 0% | 0/17 | 3/17 | 4/17 | 1/17 | 1/17 |
| 19 | Esprit Ski | 8% (7) | 4 to 16 | 0% | 2/17 | 4/17 | 1/17 | 0/17 | 0/17 |
| 19= | WeSki | 8% (7) | 4 to 16 | 0% | 2/17 | 3/17 | 2/17 | 0/17 | 0/17 |
| 21 | Erna Low | 7% (6) | 3 to 15 | 0% | 0/17 | 1/17 | 3/17 | 2/17 | 0/17 |
| 22 | Hays Travel | 6% (5) | 3 to 13 | 0% | 0/17 | 2/17 | 0/17 | 3/17 | 0/17 |
| 22= | Le Ski | 6% (5) | 3 to 13 | 0% | 0/17 | 1/17 | 1/17 | 0/17 | 3/17 |
| 22= | Mark Warner | 6% (5) | 3 to 13 | 0% | 2/17 | 0/17 | 0/17 | 3/17 | 0/17 |
| 22= | Ski Independence | 6% (5) | 3 to 13 | 0% | 0/17 | 1/17 | 3/17 | 1/17 | 0/17 |
| 22= | Travelski | 6% (5) | 3 to 13 | 0% | 0/17 | 2/17 | 0/17 | 1/17 | 2/17 |
| 22= | VIP Ski | 6% (5) | 3 to 13 | 0% | 0/17 | 0/17 | 1/17 | 2/17 | 2/17 |
| 28 | Scott Dunn | 5% (4) | 2 to 11 | 0% | 0/17 | 2/17 | 1/17 | 0/17 | 1/17 |
| 28= | Snowfinders | 5% (4) | 2 to 11 | 0% | 3/17 | 0/17 | 0/17 | 0/17 | 1/17 |
| 30 | Byway | 4% (3) | 1 to 10 | 0% | 1/17 | 2/17 | 0/17 | 0/17 | 0/17 |
Also named, in fewer than 3 answers: Lagrange Holidays (2), Alpine Answers (2), Balkan Holidays (2), Bramble Ski (2), Interski (2), Powder Byrne (2), Ski Miquel (2), Ski Safari (2), Family Ski Company (1), Flexiski (1), NUCO Travel (1), Ski Total (1), Ski.com (1), Skican (1), Snowcoach Holidays (1), The Ski Gathering (1), UCPA (1).
Inghams leads by country, with two right behind.
Seven questions, one per destination: France, Austria, Italy, Switzerland, Andorra, North America and Bulgaria. Inghams is named in 55% of answers. Crystal Ski (49%) and Ski Solutions (45%) sit inside its range. Ski Line is named in 9 of 13 Claude answers and none from Google AI Mode.
Pages AI cites for these questions
Top 10 websites, by answers linking to them.
- skiline.co.uk21
- skisolutions.com19
- sno.co.uk15
- inghams.co.uk13
- heidi.com12
- igluski.com11
- trustpilot.com9
- which.co.uk9
- crystalski.co.uk7
- inthesnow.com7
The 7 questions
- Best ski holiday companies for France
- Best ski holiday companies for Austria
- Best ski holiday companies for Italy
- Best ski holiday companies for Switzerland
- Best ski holiday companies for Andorra
- Best ski holiday companies for Canada and the USA
- Best ski holiday companies for cheap ski holidays in Bulgaria
Full table, all 42 ranked names
| # | Name | Named in | 95% range | Named first | ChatGPT | Claude | Google AI Mode | Perplexity | Gemini |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Inghams | 55% (36) | 43 to 67 | 23% | 7/13 | 11/13 | 7/13 | 7/13 | 4/13 |
| 2 | Crystal Ski | 49% (32) | 37 to 61 | 22% | 5/13 | 4/13 | 8/13 | 9/13 | 6/13 |
| 3 | Ski Solutions | 45% (29) | 33 to 57 | 11% | 3/13 | 8/13 | 8/13 | 5/13 | 5/13 |
| 4 | Ski Line | 31% (20) | 21 to 43 | 8% | 2/13 | 9/13 | 0/13 | 8/13 | 1/13 |
| 4= | Club Med | 31% (20) | 21 to 43 | 3% | 1/13 | 4/13 | 3/13 | 5/13 | 7/13 |
| 6 | Iglu Ski | 28% (18) | 18 to 40 | 3% | 1/13 | 4/13 | 5/13 | 4/13 | 4/13 |
| 7 | Heidi | 23% (15) | 15 to 35 | 2% | 1/13 | 4/13 | 2/13 | 5/13 | 3/13 |
| 8 | Neilson | 20% (13) | 12 to 31 | 0% | 1/13 | 4/13 | 2/13 | 4/13 | 2/13 |
| 9 | Ski Independence | 15% (10) | 9 to 26 | 3% | 2/13 | 5/13 | 1/13 | 1/13 | 1/13 |
| 10 | Skiworld | 14% (9) | 7 to 24 | 3% | 5/13 | 2/13 | 0/13 | 2/13 | 0/13 |
| 11 | Scott Dunn | 12% (8) | 6 to 22 | 2% | 1/13 | 1/13 | 1/13 | 3/13 | 2/13 |
| 11= | Bramble Ski | 12% (8) | 6 to 22 | 0% | 1/13 | 2/13 | 1/13 | 3/13 | 1/13 |
| 11= | Sno | 12% (8) | 6 to 22 | 0% | 1/13 | 1/13 | 3/13 | 3/13 | 0/13 |
| 14 | Alpine Elements | 11% (7) | 5 to 21 | 0% | 4/13 | 1/13 | 1/13 | 0/13 | 1/13 |
| 15 | Ski Weekends | 9% (6) | 4 to 19 | 0% | 0/13 | 3/13 | 0/13 | 2/13 | 1/13 |
| 16 | Andorra Travel Service | 8% (5) | 3 to 17 | 3% | 1/13 | 1/13 | 2/13 | 0/13 | 1/13 |
| 16= | Peak Retreats | 8% (5) | 3 to 17 | 3% | 2/13 | 1/13 | 0/13 | 2/13 | 0/13 |
| 16= | Ski Total | 8% (5) | 3 to 17 | 3% | 0/13 | 3/13 | 0/13 | 2/13 | 0/13 |
| 16= | Skican | 8% (5) | 3 to 17 | 2% | 0/13 | 1/13 | 2/13 | 1/13 | 1/13 |
| 16= | Erna Low | 8% (5) | 3 to 17 | 0% | 0/13 | 0/13 | 0/13 | 5/13 | 0/13 |
| 16= | Pierre & Vacances | 8% (5) | 3 to 17 | 0% | 0/13 | 0/13 | 1/13 | 3/13 | 1/13 |
| 16= | Siegi Tours | 8% (5) | 3 to 17 | 0% | 0/13 | 1/13 | 1/13 | 1/13 | 2/13 |
| 16= | SnowTrex | 8% (5) | 3 to 17 | 0% | 0/13 | 0/13 | 1/13 | 3/13 | 1/13 |
| 24 | Snowfinders | 6% (4) | 2 to 15 | 2% | 1/13 | 1/13 | 1/13 | 0/13 | 1/13 |
| 24= | Snowscape | 6% (4) | 2 to 15 | 2% | 0/13 | 2/13 | 2/13 | 0/13 | 0/13 |
| 24= | Esprit Ski | 6% (4) | 2 to 15 | 0% | 1/13 | 2/13 | 0/13 | 1/13 | 0/13 |
| 24= | Ski Beat | 6% (4) | 2 to 15 | 0% | 0/13 | 1/13 | 1/13 | 1/13 | 1/13 |
| 24= | Ski Famille | 6% (4) | 2 to 15 | 0% | 0/13 | 1/13 | 1/13 | 1/13 | 1/13 |
| 24= | VIP Ski | 6% (4) | 2 to 15 | 0% | 0/13 | 0/13 | 2/13 | 1/13 | 1/13 |
| 30 | Frontier Ski | 5% (3) | 2 to 13 | 3% | 0/13 | 2/13 | 1/13 | 0/13 | 0/13 |
| 30= | Ski Safari | 5% (3) | 2 to 13 | 2% | 0/13 | 2/13 | 0/13 | 1/13 | 0/13 |
| 30= | Alpine Adventures | 5% (3) | 2 to 13 | 0% | 0/13 | 0/13 | 0/13 | 0/13 | 3/13 |
| 30= | Canadian Affair | 5% (3) | 2 to 13 | 0% | 1/13 | 1/13 | 0/13 | 1/13 | 0/13 |
| 30= | Oxford Ski Company | 5% (3) | 2 to 13 | 0% | 1/13 | 0/13 | 0/13 | 1/13 | 1/13 |
| 30= | Ski in Luxury | 5% (3) | 2 to 13 | 0% | 0/13 | 0/13 | 1/13 | 0/13 | 2/13 |
| 30= | Ski Vertigo | 5% (3) | 2 to 13 | 0% | 1/13 | 1/13 | 1/13 | 0/13 | 0/13 |
| 30= | Ski.com | 5% (3) | 2 to 13 | 0% | 1/13 | 1/13 | 0/13 | 0/13 | 1/13 |
| 30= | SkiAustria Tours | 5% (3) | 2 to 13 | 0% | 0/13 | 2/13 | 0/13 | 0/13 | 1/13 |
| 30= | SkiKings | 5% (3) | 2 to 13 | 0% | 3/13 | 0/13 | 0/13 | 0/13 | 0/13 |
| 30= | SNOWEVO | 5% (3) | 2 to 13 | 0% | 1/13 | 0/13 | 2/13 | 0/13 | 0/13 |
| 30= | Sunweb | 5% (3) | 2 to 13 | 0% | 0/13 | 1/13 | 0/13 | 1/13 | 1/13 |
| 30= | WeSki | 5% (3) | 2 to 13 | 0% | 0/13 | 0/13 | 0/13 | 3/13 | 0/13 |
Also named, in fewer than 3 answers: Interski (2), Le Ski (2), Luxury Chalet Book (2), Mabey Ski (2), Mark Warner (2), Mountain Heaven (2), Ski France (2), Ski Planet (2), The Luxury Chalet Company (2), Wens Chalets (2), Balkan Holidays (1), Leo Trippi (1), ElysianCollection (1), Family Ski (1), Flexiski (1), Lagrange Holidays (1), Powder Byrne (1), Ski Miquel (1), Ski Olympic (1), The Alpine Generation (1), UCPA (1).
Nobody owns the chalet answer.
Seven questions about catered chalets, food, hot tubs and self-catering. Skiworld leads at 37%, so it is missing from nearly two answers in three. Inghams, VIP SKI and Firefly Collection share second on 26%. 37 names make the table.
Pages AI cites for these questions
Top 10 websites, by answers linking to them.
- sno.co.uk28
- skiworld.co.uk22
- firefly-collection.com17
- igluski.com17
- alpineanswers.co.uk16
- luxurychaletco.com16
- skiline.co.uk16
- oxfordski.com12
- skisolutions.com11
- ultimateluxurychalets.com10
The 7 questions
- Best catered chalet companies for ski holidays
- Best chalet holiday operators in the Alps
- Best catered ski chalets for groups of friends
- Which ski chalet companies have the best food?
- Best value catered chalet holidays
- Best ski chalet companies with hot tubs
- Best companies for self-catered ski apartments
Full table, all 37 ranked names
| # | Name | Named in | 95% range | Named first | ChatGPT | Claude | Google AI Mode | Perplexity | Gemini |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Skiworld | 37% (24) | 26 to 49 | 12% | 7/13 | 2/13 | 2/13 | 9/13 | 4/13 |
| 2 | Inghams | 26% (17) | 17 to 38 | 8% | 3/13 | 2/13 | 1/13 | 6/13 | 5/13 |
| 2= | VIP SKI | 26% (17) | 17 to 38 | 8% | 1/13 | 4/13 | 5/13 | 3/13 | 4/13 |
| 2= | Firefly Collection | 26% (17) | 17 to 38 | 5% | 1/13 | 6/13 | 1/13 | 3/13 | 6/13 |
| 5 | Bramble Ski | 18% (12) | 11 to 30 | 3% | 3/13 | 2/13 | 0/13 | 4/13 | 3/13 |
| 5= | The Luxury Chalet Company | 18% (12) | 11 to 30 | 2% | 1/13 | 5/13 | 2/13 | 2/13 | 2/13 |
| 7 | SNO | 15% (10) | 9 to 26 | 6% | 2/13 | 4/13 | 1/13 | 3/13 | 0/13 |
| 7= | Iglu Ski | 15% (10) | 9 to 26 | 0% | 2/13 | 3/13 | 1/13 | 3/13 | 1/13 |
| 7= | Oxford Ski Company | 15% (10) | 9 to 26 | 0% | 1/13 | 3/13 | 0/13 | 4/13 | 2/13 |
| 10 | Ski In Luxury | 14% (9) | 7 to 24 | 2% | 0/13 | 6/13 | 3/13 | 0/13 | 0/13 |
| 10= | Ski Solutions | 14% (9) | 7 to 24 | 0% | 0/13 | 2/13 | 4/13 | 3/13 | 0/13 |
| 12 | Le Ski | 12% (8) | 6 to 22 | 2% | 1/13 | 1/13 | 0/13 | 3/13 | 3/13 |
| 12= | Consensio Chalets | 12% (8) | 6 to 22 | 0% | 4/13 | 1/13 | 0/13 | 3/13 | 0/13 |
| 12= | Ski Vertigo | 12% (8) | 6 to 22 | 0% | 0/13 | 4/13 | 3/13 | 1/13 | 0/13 |
| 15 | Ski Beat | 11% (7) | 5 to 21 | 3% | 2/13 | 3/13 | 0/13 | 1/13 | 1/13 |
| 15= | The Boutique Chalet Company | 11% (7) | 5 to 21 | 3% | 0/13 | 2/13 | 3/13 | 0/13 | 2/13 |
| 15= | Ultimate Luxury Chalets | 11% (7) | 5 to 21 | 0% | 0/13 | 3/13 | 1/13 | 1/13 | 2/13 |
| 18 | Ski Weekends | 8% (5) | 3 to 17 | 3% | 0/13 | 2/13 | 0/13 | 1/13 | 2/13 |
| 18= | Scott Dunn | 8% (5) | 3 to 17 | 2% | 0/13 | 2/13 | 2/13 | 1/13 | 0/13 |
| 18= | Ski Line | 8% (5) | 3 to 17 | 0% | 1/13 | 0/13 | 1/13 | 1/13 | 2/13 |
| 21 | Crystal Ski | 6% (4) | 2 to 15 | 3% | 0/13 | 2/13 | 0/13 | 0/13 | 2/13 |
| 21= | F&P Ski Chalets | 6% (4) | 2 to 15 | 3% | 1/13 | 1/13 | 0/13 | 0/13 | 2/13 |
| 21= | Peak Retreats | 6% (4) | 2 to 15 | 3% | 1/13 | 0/13 | 1/13 | 1/13 | 1/13 |
| 21= | Pierre & Vacances | 6% (4) | 2 to 15 | 2% | 1/13 | 0/13 | 0/13 | 1/13 | 2/13 |
| 21= | Powder Edition | 6% (4) | 2 to 15 | 2% | 1/13 | 1/13 | 0/13 | 2/13 | 0/13 |
| 21= | Ski Miquel | 6% (4) | 2 to 15 | 2% | 0/13 | 3/13 | 0/13 | 1/13 | 0/13 |
| 21= | allChalets | 6% (4) | 2 to 15 | 0% | 0/13 | 2/13 | 0/13 | 1/13 | 1/13 |
| 21= | Esprit Ski | 6% (4) | 2 to 15 | 0% | 1/13 | 1/13 | 0/13 | 1/13 | 1/13 |
| 21= | Leo Trippi | 6% (4) | 2 to 15 | 0% | 0/13 | 0/13 | 3/13 | 0/13 | 1/13 |
| 21= | Ski Famille | 6% (4) | 2 to 15 | 0% | 0/13 | 1/13 | 1/13 | 2/13 | 0/13 |
| 31 | Arula Chalets | 5% (3) | 2 to 13 | 5% | 0/13 | 0/13 | 1/13 | 0/13 | 2/13 |
| 31= | Alpine Escape | 5% (3) | 2 to 13 | 2% | 0/13 | 0/13 | 2/13 | 0/13 | 1/13 |
| 31= | Purple Ski | 5% (3) | 2 to 13 | 2% | 3/13 | 0/13 | 0/13 | 0/13 | 0/13 |
| 31= | Simply Morzine | 5% (3) | 2 to 13 | 2% | 0/13 | 0/13 | 3/13 | 0/13 | 0/13 |
| 31= | Alpine Answers | 5% (3) | 2 to 13 | 0% | 1/13 | 0/13 | 1/13 | 1/13 | 0/13 |
| 31= | SnowTrex | 5% (3) | 2 to 13 | 0% | 0/13 | 2/13 | 0/13 | 0/13 | 1/13 |
| 31= | Treeline Chalets | 5% (3) | 2 to 13 | 0% | 0/13 | 0/13 | 2/13 | 1/13 | 0/13 |
Also named, in fewer than 3 answers: The Chalet Company (2), Alpine Elements (2), Cimalpes (2), Finest Holidays (2), Hunter Chalets (2), Mark Warner (2), Mountain Heaven (2), Ski Olympic (2), Skiology (2), The Alpine Generation (2), YSE (2), Eleven Experience (1), Heidi (1), Ski Basics (1), Ski Total (1), Club Med (1), Erna Low (1), More Mountain (1), Neilson (1), Ski France (1), Ski Verbier Exclusive (1), Sunweb (1), The Chalet Edit (1), The Ski Gathering (1), TravelSki (1).
Club Med is the family answer.
Seven questions about childcare, kids' clubs, toddlers, teenagers and all-inclusive holidays. Club Med is named in half the answers and is the first name in 37% of them. Specialists Ski Famille and Family Ski Company outrank Inghams and Neilson.
Pages AI cites for these questions
Top 10 websites, by answers linking to them.
- sno.co.uk22
- heidi.com17
- skisolutions.com15
- igluski.com11
- snowmagazine.com11
- vip-chalets.com11
- crystalski.co.uk10
- inthesnow.com10
- scottdunn.com10
- skiworld.co.uk9
The 7 questions
- Best ski holiday companies for families
- Best ski holidays with childcare
- Best ski operators with kids' clubs and ski school included
- Best family ski holidays with toddlers
- Best ski holidays for families with teenagers
- Best family-friendly ski chalet companies
- Best all-inclusive ski holidays for families
Full table, all 19 ranked names
| # | Name | Named in | 95% range | Named first | ChatGPT | Claude | Google AI Mode | Perplexity | Gemini |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Club Med | 50% (35) | 39 to 61 | 37% | 5/14 | 5/14 | 6/14 | 9/14 | 10/14 |
| 2 | Ski Famille | 31% (22) | 22 to 43 | 17% | 4/14 | 3/14 | 6/14 | 6/14 | 3/14 |
| 3 | Crystal Ski | 27% (19) | 18 to 39 | 3% | 3/14 | 4/14 | 6/14 | 2/14 | 4/14 |
| 4 | Family Ski Company | 24% (17) | 16 to 36 | 6% | 4/14 | 3/14 | 6/14 | 3/14 | 1/14 |
| 5 | Esprit Ski | 17% (12) | 10 to 28 | 1% | 1/14 | 2/14 | 1/14 | 6/14 | 2/14 |
| 6 | Inghams | 14% (10) | 8 to 24 | 3% | 1/14 | 2/14 | 2/14 | 2/14 | 3/14 |
| 6= | VIP SKI | 14% (10) | 8 to 24 | 1% | 0/14 | 2/14 | 2/14 | 2/14 | 4/14 |
| 6= | Neilson | 14% (10) | 8 to 24 | 0% | 3/14 | 2/14 | 0/14 | 2/14 | 3/14 |
| 9 | Mark Warner | 13% (9) | 7 to 23 | 0% | 4/14 | 1/14 | 0/14 | 4/14 | 0/14 |
| 10 | Scott Dunn | 11% (8) | 6 to 21 | 0% | 0/14 | 2/14 | 0/14 | 3/14 | 3/14 |
| 11 | Oxford Ski Company | 7% (5) | 3 to 16 | 0% | 1/14 | 2/14 | 0/14 | 2/14 | 0/14 |
| 11= | Ski Solutions | 7% (5) | 3 to 16 | 0% | 0/14 | 3/14 | 2/14 | 0/14 | 0/14 |
| 13 | Chilly Powder | 6% (4) | 2 to 14 | 0% | 1/14 | 2/14 | 1/14 | 0/14 | 0/14 |
| 13= | Le Ski | 6% (4) | 2 to 14 | 0% | 0/14 | 2/14 | 0/14 | 0/14 | 2/14 |
| 13= | Powder Byrne | 6% (4) | 2 to 14 | 0% | 2/14 | 0/14 | 1/14 | 1/14 | 0/14 |
| 16 | Alpine Elements | 4% (3) | 1 to 12 | 0% | 2/14 | 1/14 | 0/14 | 0/14 | 0/14 |
| 16= | Peak Retreats | 4% (3) | 1 to 12 | 0% | 0/14 | 1/14 | 0/14 | 1/14 | 1/14 |
| 16= | Sno | 4% (3) | 1 to 12 | 0% | 1/14 | 1/14 | 1/14 | 0/14 | 0/14 |
| 16= | Snowbizz | 4% (3) | 1 to 12 | 0% | 0/14 | 0/14 | 3/14 | 0/14 | 0/14 |
Also named, in fewer than 3 answers: Bramble Ski (2), Ski Vertigo (2), The Chalet Company (2), The Luxury Chalet Company (2), Ski-Planet (1), AllChalets (1), Consensio Chalets (1), Erna Low (1), F&P Ski Chalets (1), Heidi (1), Iglu Ski (1), Interski (1), Pierre & Vacances (1), Powder Edition (1), Ski Beat (1), Ski in Luxury (1), Ski Line (1), Ski Olympic (1), Ski Safari (1), Ski.com (1), Skiworld (1), Snowfinders (1), SnowTrex (1), The Chalet Edit (1), UCPA (1), WeSki (1).
SkiBound is the school trip answer.
Six questions about school trips, university groups, large groups, corporate trips and solo travel. SkiBound is named in 42% of answers, and first in 17 of the 25 that name it. Its own site is the most linked source in the table. Crystal Ski and Inghams drop to 13%.
Pages AI cites for these questions
Top 10 websites, by answers linking to them.
- skibound.co.uk23
- schooltravelforum.com13
- halsbury.com11
- club-europe.co.uk10
- rayburntours.com10
- nstgroup.co.uk8
- skisolutions.com7
- skiworld.co.uk7
- sno.co.uk7
- equity.co.uk6
The 6 questions
- Best school ski trip companies in the UK
- Who organises school ski trips from the UK?
- Best ski tour operators for university and student groups
- Best ski holiday companies for large groups
- Best companies for corporate ski trips
- Best ski holidays for solo travellers
Full table, all 44 ranked names
| # | Name | Named in | 95% range | Named first | ChatGPT | Claude | Google AI Mode | Perplexity | Gemini |
|---|---|---|---|---|---|---|---|---|---|
| 1 | SkiBound | 42% (25) | 30 to 54 | 28% | 4/12 | 6/12 | 6/12 | 4/12 | 5/12 |
| 2 | Club Europe | 27% (16) | 17 to 39 | 3% | 1/12 | 5/12 | 1/12 | 6/12 | 3/12 |
| 3 | Rayburn Tours | 25% (15) | 16 to 37 | 3% | 1/12 | 4/12 | 2/12 | 4/12 | 4/12 |
| 4 | Interski | 23% (14) | 14 to 35 | 2% | 3/12 | 3/12 | 4/12 | 2/12 | 2/12 |
| 4= | Halsbury Travel | 23% (14) | 14 to 35 | 0% | 1/12 | 2/12 | 2/12 | 5/12 | 4/12 |
| 6 | Ski Solutions | 15% (9) | 8 to 26 | 8% | 1/12 | 3/12 | 2/12 | 3/12 | 0/12 |
| 6= | Club Med | 15% (9) | 8 to 26 | 0% | 2/12 | 1/12 | 3/12 | 1/12 | 2/12 |
| 6= | North47 | 15% (9) | 8 to 26 | 0% | 3/12 | 4/12 | 0/12 | 2/12 | 0/12 |
| 9 | The Corporate Ski Company | 13% (8) | 7 to 24 | 8% | 2/12 | 1/12 | 2/12 | 1/12 | 2/12 |
| 9= | Crystal Ski | 13% (8) | 7 to 24 | 7% | 3/12 | 1/12 | 2/12 | 0/12 | 2/12 |
| 9= | Inghams | 13% (8) | 7 to 24 | 0% | 2/12 | 1/12 | 1/12 | 2/12 | 2/12 |
| 12 | Skiworld | 12% (7) | 6 to 22 | 7% | 2/12 | 2/12 | 0/12 | 2/12 | 1/12 |
| 12= | NST | 12% (7) | 6 to 22 | 3% | 0/12 | 1/12 | 0/12 | 5/12 | 1/12 |
| 12= | Equity | 12% (7) | 6 to 22 | 0% | 0/12 | 1/12 | 2/12 | 4/12 | 0/12 |
| 12= | Ski Astons | 12% (7) | 6 to 22 | 0% | 3/12 | 1/12 | 0/12 | 2/12 | 1/12 |
| 16 | Kaluma Ski | 8% (5) | 4 to 18 | 2% | 1/12 | 1/12 | 1/12 | 0/12 | 2/12 |
| 16= | Oxford Ski Company | 8% (5) | 4 to 18 | 2% | 0/12 | 1/12 | 1/12 | 2/12 | 1/12 |
| 16= | Ski Weekends | 8% (5) | 4 to 18 | 2% | 0/12 | 2/12 | 1/12 | 0/12 | 2/12 |
| 19 | Alpine Answers | 7% (4) | 3 to 16 | 2% | 1/12 | 0/12 | 1/12 | 1/12 | 1/12 |
| 19= | Iglu Ski | 7% (4) | 3 to 16 | 2% | 0/12 | 1/12 | 2/12 | 1/12 | 0/12 |
| 19= | Energy Travel | 7% (4) | 3 to 16 | 0% | 0/12 | 2/12 | 0/12 | 2/12 | 0/12 |
| 19= | Flexiski | 7% (4) | 3 to 16 | 0% | 0/12 | 0/12 | 0/12 | 3/12 | 1/12 |
| 19= | IBT Travel | 7% (4) | 3 to 16 | 0% | 2/12 | 2/12 | 0/12 | 0/12 | 0/12 |
| 19= | Max Ski | 7% (4) | 3 to 16 | 0% | 0/12 | 3/12 | 0/12 | 1/12 | 0/12 |
| 19= | Select School Travel | 7% (4) | 3 to 16 | 0% | 0/12 | 1/12 | 1/12 | 0/12 | 2/12 |
| 19= | Ski Gower | 7% (4) | 3 to 16 | 0% | 3/12 | 1/12 | 0/12 | 0/12 | 0/12 |
| 19= | Ski.com | 7% (4) | 3 to 16 | 0% | 0/12 | 3/12 | 0/12 | 0/12 | 1/12 |
| 19= | TGM Holidays | 7% (4) | 3 to 16 | 0% | 4/12 | 0/12 | 0/12 | 0/12 | 0/12 |
| 29 | NUCO Travel | 5% (3) | 2 to 14 | 5% | 0/12 | 0/12 | 2/12 | 0/12 | 1/12 |
| 29= | Outgoing | 5% (3) | 2 to 14 | 3% | 2/12 | 0/12 | 0/12 | 0/12 | 1/12 |
| 29= | The Ski Gathering | 5% (3) | 2 to 14 | 3% | 0/12 | 0/12 | 1/12 | 0/12 | 2/12 |
| 29= | Sno | 5% (3) | 2 to 14 | 2% | 2/12 | 0/12 | 1/12 | 0/12 | 0/12 |
| 29= | UCPA | 5% (3) | 2 to 14 | 2% | 0/12 | 2/12 | 0/12 | 0/12 | 1/12 |
| 29= | GB Ski Tours | 5% (3) | 2 to 14 | 0% | 2/12 | 0/12 | 0/12 | 1/12 | 0/12 |
| 29= | inspireski | 5% (3) | 2 to 14 | 0% | 2/12 | 1/12 | 0/12 | 0/12 | 0/12 |
| 29= | inspiresport | 5% (3) | 2 to 14 | 0% | 3/12 | 0/12 | 0/12 | 0/12 | 0/12 |
| 29= | Mark Warner | 5% (3) | 2 to 14 | 0% | 1/12 | 0/12 | 0/12 | 0/12 | 2/12 |
| 29= | Neilson | 5% (3) | 2 to 14 | 0% | 2/12 | 0/12 | 0/12 | 1/12 | 0/12 |
| 29= | PGL | 5% (3) | 2 to 14 | 0% | 0/12 | 3/12 | 0/12 | 0/12 | 0/12 |
| 29= | Ski In Luxury | 5% (3) | 2 to 14 | 0% | 0/12 | 1/12 | 2/12 | 0/12 | 0/12 |
| 29= | Ski Line | 5% (3) | 2 to 14 | 0% | 0/12 | 0/12 | 1/12 | 2/12 | 0/12 |
| 29= | Ski Vertigo | 5% (3) | 2 to 14 | 0% | 0/12 | 0/12 | 2/12 | 0/12 | 1/12 |
| 29= | Snowtraxx International | 5% (3) | 2 to 14 | 0% | 0/12 | 3/12 | 0/12 | 0/12 | 0/12 |
| 29= | VIP SKI | 5% (3) | 2 to 14 | 0% | 0/12 | 1/12 | 1/12 | 0/12 | 1/12 |
Also named, in fewer than 3 answers: Alpine Elements (2), Eleven Experience (2), Firefly Collection (2), Flagstone Travel (2), Peak Retreats (2), Sunweb (2), The Boutique Chalet Company (2), Esprit Ski (1), Heidi (1), Ski Beat (1), Ski Olympic (1), Skican (1), The Luxury Chalet Company (1), WeSki (1).
Scott Dunn leads luxury, and AI reads its site most.
Six questions about luxury operators, tailor-made specialists, staffed chalets and five-star family trips. Scott Dunn is named in 51% of answers and scottdunn.com is the most linked site. Oxford Ski Company is too close to call at 44%. Leo Trippi is named in 8 of 11 Google AI Mode answers and 2 or 3 everywhere else.
Pages AI cites for these questions
Top 10 websites, by answers linking to them.
- scottdunn.com23
- oxfordski.com17
- sno.co.uk16
- skisolutions.com12
- firefly-collection.com11
- luxurychaletco.com11
- igluski.com9
- skiinluxury.com9
- snow-wise.com9
- leotrippi.com7
The 6 questions
- Best luxury ski holiday companies
- Best luxury ski chalet operators
- Best tailor-made ski holiday specialists
- Best luxury ski travel agents in the UK
- Best five-star ski holidays for families
- Which companies offer private ski chalets with staff?
Full table, all 29 ranked names
| # | Name | Named in | 95% range | Named first | ChatGPT | Claude | Google AI Mode | Perplexity | Gemini |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Scott Dunn | 51% (28) | 38 to 64 | 16% | 5/11 | 7/11 | 1/11 | 7/11 | 8/11 |
| 2 | Oxford Ski Company | 44% (24) | 31 to 57 | 9% | 7/11 | 3/11 | 5/11 | 6/11 | 3/11 |
| 3 | Ski Solutions | 36% (20) | 25 to 50 | 2% | 4/11 | 6/11 | 5/11 | 2/11 | 3/11 |
| 4 | Leo Trippi | 31% (17) | 20 to 44 | 15% | 2/11 | 2/11 | 8/11 | 3/11 | 2/11 |
| 5 | The Luxury Chalet Company | 29% (16) | 19 to 42 | 5% | 2/11 | 2/11 | 7/11 | 3/11 | 2/11 |
| 6 | VIP SKI | 27% (15) | 17 to 40 | 9% | 1/11 | 1/11 | 7/11 | 2/11 | 4/11 |
| 7 | Firefly Collection | 25% (14) | 16 to 38 | 0% | 3/11 | 3/11 | 2/11 | 2/11 | 4/11 |
| 7= | Ski In Luxury | 25% (14) | 16 to 38 | 0% | 3/11 | 1/11 | 4/11 | 4/11 | 2/11 |
| 9 | Bramble Ski | 24% (13) | 14 to 36 | 16% | 1/11 | 2/11 | 0/11 | 5/11 | 5/11 |
| 9= | Consensio Chalets | 24% (13) | 14 to 36 | 7% | 5/11 | 3/11 | 0/11 | 5/11 | 0/11 |
| 11 | Ski Independence | 20% (11) | 12 to 32 | 2% | 1/11 | 3/11 | 1/11 | 2/11 | 4/11 |
| 12 | Snow-wise | 16% (9) | 9 to 28 | 2% | 4/11 | 2/11 | 0/11 | 2/11 | 1/11 |
| 12= | Ultimate Luxury Chalets | 16% (9) | 9 to 28 | 2% | 0/11 | 1/11 | 2/11 | 3/11 | 3/11 |
| 14 | Iglu Ski | 11% (6) | 5 to 22 | 0% | 0/11 | 2/11 | 0/11 | 4/11 | 0/11 |
| 14= | SNO | 11% (6) | 5 to 22 | 0% | 0/11 | 2/11 | 2/11 | 2/11 | 0/11 |
| 14= | The Boutique Chalet Company | 11% (6) | 5 to 22 | 0% | 3/11 | 0/11 | 2/11 | 0/11 | 1/11 |
| 17 | Inghams | 9% (5) | 4 to 20 | 2% | 0/11 | 2/11 | 0/11 | 3/11 | 0/11 |
| 17= | Club Med | 9% (5) | 4 to 20 | 0% | 0/11 | 1/11 | 0/11 | 2/11 | 2/11 |
| 17= | Kaluma Ski | 9% (5) | 4 to 20 | 0% | 3/11 | 0/11 | 1/11 | 0/11 | 1/11 |
| 17= | Powder Byrne | 9% (5) | 4 to 20 | 0% | 3/11 | 0/11 | 1/11 | 1/11 | 0/11 |
| 17= | Ski Verbier Exclusive | 9% (5) | 4 to 20 | 0% | 1/11 | 2/11 | 1/11 | 1/11 | 0/11 |
| 22 | Ski Line | 7% (4) | 3 to 17 | 2% | 1/11 | 1/11 | 0/11 | 2/11 | 0/11 |
| 22= | The Chalet Edit | 7% (4) | 3 to 17 | 0% | 0/11 | 0/11 | 4/11 | 0/11 | 0/11 |
| 24 | Ski Safari | 5% (3) | 2 to 15 | 2% | 0/11 | 1/11 | 0/11 | 2/11 | 0/11 |
| 24= | Alpine Answers | 5% (3) | 2 to 15 | 0% | 1/11 | 1/11 | 1/11 | 0/11 | 0/11 |
| 24= | Alpine Elements | 5% (3) | 2 to 15 | 0% | 0/11 | 2/11 | 0/11 | 1/11 | 0/11 |
| 24= | ElysianCollection | 5% (3) | 2 to 15 | 0% | 0/11 | 3/11 | 0/11 | 0/11 | 0/11 |
| 24= | Finest Holidays | 5% (3) | 2 to 15 | 0% | 0/11 | 1/11 | 0/11 | 1/11 | 1/11 |
| 24= | Ultima Collection | 5% (3) | 2 to 15 | 0% | 0/11 | 0/11 | 1/11 | 0/11 | 2/11 |
Also named, in fewer than 3 answers: Ski.com (2), Alpine Escape (2), Esprit Ski (2), Luxury Chalet Book (2), Neilson (2), Peak Retreats (2), Skiworld (2), Wens Chalets (2), Alpine Adventures (1), Arula Chalets (1), Canadian Affair (1), Cimalpes (1), Crystal Ski (1), Flagstone Travel (1), Flexiski (1), Hunter Chalets (1), Mabey Ski (1), More Mountain (1), Purple Ski (1), Ski Total (1), Snowfinders (1), The Chalet Company (1), Travelski (1).
Method
How we asked
This snapshot contains 400 collected answers across 43 questions and five engines, using two question wordings. The answer counts used in each category and engine are shown in the tables. The location (United Kingdom, English) was set at measurement time, not written into the questions. No question names a brand.
ChatGPT (gpt-5.4-mini), Claude (claude-haiku-5-5) and Perplexity (sonar) answered through their developer interfaces with web search on. Google AI Mode and Gemini are the answers a logged-out user sees in the consumer product, default model, no personalisation. The two layers can name and cite different things.
How names were counted
A model from a different provider than the engine read each answer and listed the names in the order they appear. Different spellings of the same brand were merged by a person before publishing. A name counts once per answer, however often it is repeated, and needs at least 3 answers to be ranked.
Named in is the share of the table's answers naming it. The range is a 95% Wilson interval: 44% (36 to 52) means the true share is likely between 36% and 52%. Overlapping ranges are too close to call. Named first is the share where it is the first name in the answer. = marks the same count as the name above.
What we kept
Every table counts only names a person checked as ski holiday operators or agents. Resorts, industry bodies, review sites and media named in the same answers are left out of the tables. The share is still calculated over all of the table's answers.
Pages AI cites are the websites the answers linked to as sources, counted once per answer.
The limits
This is a single snapshot, taken 8 November 2026. AI answers vary by date, location and model, and the next run will differ. Nothing here is a ranking guarantee, and nothing here is a judgement on any company's holidays. No business can pay to move up the index.
Answers collected through DataForSEO. Measured with Cited.
An independent snapshot of AI answers, measured with Cited. No business can pay to move up the index.
