VISIBLE
Give AI better pages to read.
Reports, new guides and ready-to-publish website fixes, with ongoing work after your initial page review.
FOR THE UK SKI TRADE
The UK Ski Trade, Found and Connected.
AI visibility, a supplier directory, a B2B newsletter and a LinkedIn group.
More skiers now plan trips with ChatGPT, Gemini and Perplexity. Snowbistro helps UK ski businesses get found there, connects operators with suppliers in The Directory, and keeps the trade talking through a B2B newsletter and a LinkedIn group.
AI answer · illustrative
Which UK companies run catered chalet holidays in Méribel?
A few UK operators worth comparing:
- Your ski businessCatered chalets, flights from UK airports
- Another chalet operatorFamily weeks and ski school bookings
- A third operatorSelf-catered apartments
GET NAMED IN AI ANSWERS · CITED FOR SKI
The big names are already
in the answer. Are you?
You may be the right operator for a particular resort, family or kind of holiday. If AI keeps naming someone else, that expertise never reaches the skier asking.
Start by seeing who appears in our Ski AI Visibility Index. Then use Cited to find the gaps for your own business and work on them every month.
Start with a free audit. Monthly plans, cancel any time.
SHORTLISTED
Get named beyond your own site.
The same ongoing work, plus citations on third-party sites for the questions your customers ask.
The index is an independent snapshot. Paying for a plan does not change your index position or guarantee AI recommendations.
WHAT SNOWBISTRO DOES
Connect with the ski trade.
01 · The Directory
Suppliers to the UK ski trade
Ski rental, transfers, instructors, software, hospitality, marketing, recruitment and insurance. Free listings, searchable by category.
Browse The Directory ↗02 · The newsletterUK Ski Operators Briefing
A free B2B briefing for UK ski tour operators, chalet companies and their suppliers, read by the ski press.
Subscribe free ↓03 · The LinkedIn groupSki Trade Marketing & AI
Where people marketing UK ski businesses share what is working in AI search. 71 members.
Join the group ↓04 · The newsroomNews from the UK ski trade
Snowbistro announcements and clearly labelled news from ski businesses.
Read the newsroom ↗GET YOUR BUSINESS LISTED
Where UK skiers compare
ski businesses.
Ski suppliers
The Directory
Ski hire, schools, transfers, insurance, season jobs and more, by category. Listings are free; bids move you up your category board.
Browse ski suppliers ↗Ski operatorsUK ski tour operators compared
50 UK-facing operators compared on reviews, ATOL capacity, resorts and search reach. Editorial: positions cannot be bought.
See the comparison ↗THE UK SKI OPERATORS BRIEFING
The ski trade’s newsletter.
Read by the ski press.
Richard Patey’s free briefing for UK ski tour operators, chalet companies and the suppliers behind them. AI search, marketing and the business of winter, by email.
Subscribers include ski journalists, editors and publishers alongside operators and suppliers.
SUBSCRIBERS INCLUDE
- Ben ClatworthyJournalist with ski and travel bylines
- Nicola IseardPublisher and editor, Fall Line Skiing
- Dom KillingerPublisher and presenter, InTheSnow
- Iain MartinFounder of Skipedia, presenter of The Ski Podcast
- Fraser WilkinFreelance journalist and snow reporter, Weather to Ski
- Rob StewartSki and travel journalist and PR professional, Ski Press
- Jim DuncombeDigital editor, Fall Line Skiing
SKI TRADE MARKETING & AI
The LinkedIn group
for the UK ski trade.
A LinkedIn group for the people who market UK ski businesses, from tour operators and chalet companies to ski schools, suppliers and the ski press. Share what is working in AI search, ask questions and see what the rest of the trade is trying.
71 members, as of 19 October 2026
MEMBERS INCLUDE
- Sarah SearsonManaging Director, Skiworld
- Kirsty EdwardsGlobal Head of Brand Experience, Scott Dunn
- Krystelle KubickiSenior Digital Marketing Manager, Inghams
- Louise NewtonHead of Public Relations, Iglu Ski
- Sarah BishopSenior Travel Manager, Supertravel
- Sharon BentwoodManaging Director, S’No Queen
- Ceri TinleyCo-Founder and Managing Director, Consensio Chalets
- Andy CastleManaging Director, Blue Skies Lifestyle (Ski In Luxury)
- Anna SampsonFounder, The Chalet Edit
- Simon GillCompany Director, Luxury Chalet Book
- Daisy MitchellDirector, Ski Talini
- Mike BeaudetFounder, Ski Pros Megève
- Alexandra ArmandDirector, TipTop Ski Coaching
- Robert StewartDirector, Ski Press
- Rich EvansAdvertising Sales Manager, Fall Line Skiing
- Patrick ThorneAuthor, Powder
- Rosie BarcroftPR Account Director, KBC PR & Marketing
- Martina Diez-RouthInternational Sales Manager, Mountain Travel Symposium
PROVEN IN THE SKI TRADE
Working with ski brands
since 2016.
Page 3 to #1 for “ski instructor courses”, and 250% organic growth in two years for UK ski businesses.
See the results ↗
LATEST FROM SNOWBISTRO
News and comparisons
from the UK ski trade.
Snowbistro news · 23 October 2026
Alpy becomes the first business to bid on Snowbistro
Read the story ↗Comparison · 4 providersSki Hire Delivery in Morzine: Compare Providers
Compare providers ↗Comparison · 3 providersSki Hire Delivery in Les Gets: Compare Providers
Compare providers ↗Comparison · 6 providersGeneva to Morzine Transfers: Shared and Private Options
Compare providers ↗All news ↗ · All articles ↗ · Compare UK ski tour operators ↗
FROM THE HIGH TATRAS, SLOVAKIA
In the mountains.
In the conversation.
I’m Richard Patey, British founder of Snowbistro, based in Slovakia’s High Tatras. Hear me discuss skiing here with Iain Martin on The Ski Podcast.
